GEOAudit

Why We Built GEOaud.it: The Tool We Wished Existed

We watched our customers lose traffic to AI. No existing tool could explain why. So we built one.

Matze

September 15, 2025

3 min read

Why We Built GEOaud.it: The Tool We Wished Existed

We've been watching our customers lose traffic for months. They'd call us, frustrated and confused. "Our SEO is perfect. Our ads are running. But visitors keep disappearing."

We knew something bigger was happening.

What We Discovered in Our Customers' Analytics

Over the past year, we tracked a pattern across dozens of client accounts. Traffic drops of 30-40%. Always the same story: perfect technical SEO, strong content, good user experience. Yet visitors vanished.

Then we found it. Their visitors weren't gone - they'd shifted to ChatGPT and Claude for answers. When we tested our clients' brands in AI responses, most didn't appear at all. Not because their content was bad, but because AI literally couldn't read their sites.

WebMD lost 43% of traffic. Stack Overflow dropped 35%. Our clients were experiencing the same collapse, and traditional analytics couldn't explain why.

The Gap Nobody Else Was Addressing

We searched for solutions. Found plenty of brand monitoring tools. Social listening platforms. SEO crawlers. But nothing that connected two critical pieces:

Technical website health that determines if AI can access your content
Brand monitoring that tracks if AI actually mentions you

Every tool solved half the problem. Our clients needed both halves.

So we built GEOaud.it.

How We Engineered the Solution

We combined what others kept separate:

Our platform monitors your technical AI-readiness - checking robots.txt, structured data, accessibility scores - while simultaneously tracking how often ChatGPT and Claude recommend your brand.

What we learned from our customers shaped every feature:

38% had accidentally blocked AI crawlers with outdated robots.txt files from 2023. They'd tried to block spam bots but locked out AI instead.

Sites without proper structured data appeared 27% less in AI recommendations. Like having a store with no signage.

Those with poor accessibility lost twice - both human visitors using screen readers AND AI systems that read sites the same way. Fixing accessibility improved AI visibility by 12-23%.

Why We're Different from Every Other Monitoring Tool

Traditional brand monitoring tells you who's talking about you on social media. SEO tools show your Google rankings.

We show you something nobody else does: Are you visible where your customers are actually asking questions?

Our weekly reports don't just track mentions - they show exactly which technical fixes will increase them. We've watched customers go from zero AI mentions to consistent recommendations in three weeks.

The Future We're Building For

We've been in IT consulting since 1997. We've seen shifts - from desktop to mobile, from directories to search engines. This shift to AI-first discovery is bigger than all of them.

In Brazil, 84% already trust AI for important decisions. In South America, 40% use AI tools daily instead of Google. This isn't coming - it's here.

We built GEOaud.it because we couldn't watch our customers lose another visitor to invisible technical problems. Every business deserves to be found, whether humans or AI are looking.